About shinie
We create devices and skincare products that you’d normally only find at the salon. Pain-free, honest, and perfect for everyday use. Designed for women who’d rather spend their time on themselves than on their next shave.
Our Story
shinie was created because salon hair removal is expensive and daily shaving is a hassle. We wanted a real alternative—one that works just as well at home as it does at the salon.
Today, shinie is one of the best-selling IPL brands in Europe. What remains unchanged is our commitment. Every device, every formula, every package must feel as though it were made for a close friend. Because it is.
Our mission
It’s a huge vision. We know that. And that’s exactly why we’re starting to build it.
Today, beauty tech comes from Asia or the U.S. We’re bringing it to Germany. Development, standards, excellence. This is where the next generation of devices is being created—devices that set the global standard.
We want beauty tech to be just as inextricably linked to Germany in the future as cars are today. "Made in Germany" should also stand for precision and trust in the beauty industry.
From Düsseldorf to the world. Today, we serve women across Europe. Tomorrow, every woman seeking authentic beauty tech—no matter where she lives. That’s the standard we hold ourselves to every day.
shinie is founded. With a clear vision: to bring salon-quality results into the home. No big marketing campaigns, just the product and word-of-mouth recommendations from friend to friend.
The first generation of the Shinie IPL is going viral. Thousands of women trust this device. We’re expanding our team and moving into our own facility in Wuppertal.
We’re launching the second generation. Faster, quieter, more precise. Over 100,000 customers trust shinie. We’re expanding into additional European markets.
We're expanding our portfolio. Photon X brings red light therapy for anti-aging right to your home. HairBoost launches as a solution for hair loss. A single product is evolving into a beauty tech brand.
Our next skincare line is in the works. We remain true to what made us successful: honest products, fair prices, and genuine support.
Over 100,000 women have already taken the plunge. Try shinie risk-free for 100 days.
About the Shinie IPL 2.0
