Sustainability
A product that lasts for years replaces thousands of single-use items. That’s not a promise—it’s simple math. And it’s the most meaningful contribution we can make as a beauty brand.
Our Approach
We don’t make single-use products or offer monthly subscriptions. We make devices—and a device that lasts for years is, by definition, the most sustainable thing beauty technology can offer.
Every time you use a Shinie device, you avoid throwing away a disposable blade, a wax strip, or a tube of cream. Over months and years, this adds up to a real, measurable difference.
At the same time, let’s be honest: manufacturing electronics also has an environmental impact. We’re working to keep that impact as small as possible—and we’re open about it. No greenwashing. No empty promises.
Concrete, verifiable, honest—no empty promises.
Our devices are designed for maximum durability—not planned obsolescence. A device that lasts a decade is the strongest statement of sustainability.
90% recycled cardboard. No plastic filler. No excess packaging. Everything inside serves a purpose—and that’s all that goes in.
We’re open about where and how our products are made—what’s going well and where we still have room for improvement. We owe you that.
No cartridges. No refill packs. No subscription. shinie devices arrive once—and stay with you without constantly using up resources.
The Honest Comparison
| Criterion | Shinie device | Disposable blades / Wet shaving | Waxing / Salon |
|---|---|---|---|
| Plastic waste on an ongoing basis | ✓ None after purchase | ✗ Monthly blades + packaging | ~ Strips, spatulas, cans |
| Chemicals on the skin | ✓ None | ~ Gel, foam, cream | ✗ Waxes, resins, oils |
| Costs over 10 years | ✓ One-time investment | ✗ ~$400–$600 | ✗ ~$2,000–$3,000 (studio) |
| Packaging waste / year | ✓ Close to zero | ✗ Cardboard boxes, plastic, plastic film | ✗ Cans, disposable items |
| Carbon footprint (repeated) | ✓ One-time production | ✗ Production + Shipping (ongoing) | ✗ Travel + Material Production |
| Service life | ✓ Years — no usage | ✗ Few shaves per blade | ~ Once per appointment |
Product Life
The entire journey of a Shinie device—transparent, with no sugarcoating.
Focus on maximum service life and effectiveness. Every technical detail counts.
Audited manufacturing partners. Rigorous quality control before every shipment.
90% recycled cardboard, no plastic filler. Shipped from Germany.
No consumables, no need to buy replacements, no ongoing waste—just use it.
WEEE recycling. We actively provide information and are working on a take-back program.
Packaging
Packaging is the first impression. It should look good—but not at the expense of the environment. That’s why we’ve scrutinized every aspect.
It contains only what’s necessary. Anything that doesn’t provide protection is left out. No filler material without a purpose. No film that’s just for show.
At least 90% of the packaging is made from recycled, FSC-certified material.
Protection provided by custom-fit cardboard inserts—no Styrofoam, no plastic bubble wrap.
Shorter shipping distances for customers in Germany, Austria, and Switzerland — lower CO₂ emissions thanks to local warehousing.
You receive the device just once. No repeat orders, no packaging waste from recurring subscriptions.
We're not a perfect company. But we're an honest one—and we work every day to get better.
Sinan Kilic — Founder, shinie
Standards & Certifications
All shinie devices bear the CE mark and meet European safety requirements—tested in accordance with current EU standards for beauty technology.
As a manufacturer of electrical appliances, we are registered with the WEEE Registry. We actively inform our customers about proper disposal and are developing a take-back program.
Starting in 2025, we will measure the full carbon footprint of all shinie devices—from production to delivery. We will make the results public.
No empty promises. Concrete steps, realistic timelines.
Switch to 90% recycled cardboard. Removal of all non-functional plastic parts from the packaging of all devices.
Completed ✓Comprehensive measurement of the carbon footprint of all shinie devices, from manufacturing to the customer’s doorstep. First-ever external audit of our production partners.
In progressCustomers should be able to return their devices at the end of their useful life. The goal is proper disposal and, where possible, refurbishment.
PlannedA complete, verified report—what we achieved, what we didn't, and why. Openly available to everyone.
PlannedOne device. One lifetime. No ongoing waste. That’s the most honest statement we can make.
